YOUR SUMMER IN THE GARDEN
All summer long, Les idées de mon jardin chronicles new items on the market, offers great landscaping ideas, presents buying guides for garden tools and decor, and provides a wealth of expert advice to help readers design their dream garden.
Les idées de mon jardin also publishes a special issue on landscaping, so readers can create a veritable backyard paradise.
238,000 READERS PER ISSUE
- 71% are female
- 66% are between 35 and 64
- Average age: 49
- 63% are college or university graduates
- 58% have an household income
superior to $50,000 - 66% are homeowners
Source: PMB Spring 2011, Canada total 12+
LES IDÉES DE MON JARDIN REACHES WOMEN WITH A
TRUE PASSION FOR GARDENING.
TARGET GROUPS
READERSHIP
% READERS
INDEX
Adults 35-54
74,000
38%
115
Adults 45-64
80,000
41%
120
Adults 35 +
165,000
84%
126
Women 35-54
55,000
28%
174
Women 45-64
52,000
26%
153
Women 35 +
115,000
58%
170
Source: PMB Spring 2011, French Quebec 12+
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