A PRACTICAL REFERENCE FOR QUEBEC PARENTS
Yoopa magazine is a source for parenting help and advice. It features articles pertaining to education, health and child development that serve to promote and enhance parental competence.
In order to create an intimate bond with the reader, the tone is always light-hearted and upbeat and readers are encouraged to give feedback on the photos, opinions and reviews that are presented.
The magazine targets parents, but more so mothers with young children.
PROFILE
- 92% are female
- 68% are between 25 and 34
- 71% are college graduates or more
- 54% have an household income superior to $50,000
- 91% have children under 18
- Average age of children: 3
TVA Publications,
research departement, June 2007
THE WEBSITE
Petitmonde.com and espaceparents.ca have merged, and the revamped and revised content from both websites can be found on yoopa.ca.
Coming in June 2010, yoopa.ca is built with the different needs and interests of parents’ in mind; one section of the site will feature articles on how to improve one’s parenting skills, while another section will present advice on how to raise and educate one’s child.
