SIGNÉ M MAGAZINE
The concept is to offer a look into Chef Louis-François Marcotte’s private life, as he engages in culinary adventures. The magazine’s visual feel is entirely original, and unique to Quebec!
For example, readers will get to follow Marcotte as he works as a chef, as he hosts a dinner party with friends, during a typical day at his restaurant, when he goes to the supermarket to buy food, and while he’s at the cottage with his family.
Marcotte will also offer tips for entertaining without the fuss—so that, no matter what, it’s fun, friendly and welcoming.
This is a lifestyle magazine that focuses on the subject of food, as well as culinary delights to be shared among friends and family. The topics addressed on the TV show will be the focus of a themed feature in the magazine, which will also provide readers with more than 30 exclusive recipes in each issue!
Louis-François Marcotte is the most popular chef out of Norman Laprise, Martin Picard and Chuck Hughes in Quebec. LFM has a familiarity rating of 69% and a popularity rating of 72%.
Source: Ipsos Decarie, Study on the familiarity and popularity ratings of well-known figures in Quebec, September 2011.
